How do you measure success when the yardstick is always changing?

Early settlers of the American West struggled with this.

When they laid out their homes in areas that used to be ruled by Spain, they had to use a special yardstick called a vara.

Trouble was, the vara depended on where you were. In Texas, it was 33.33 inches. In California, it was longer. In New Mexico, it was shorter.

How did you know where your property was if you couldn’t measure it consistently?

We face the same problem today.

With rapid social, economic, technological and climate change, businesses of all sizes struggle to keep up.

That’s where Varamark Research can help.


With broad expertise in technical marketing, market analysis and real estate investment advisory, we can help you make the most of your opportunity.

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