How do you measure success when the yardstick is always changing?

Early settlers of the American West struggled with this.

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When they laid out their homes in areas that used to be ruled by Spain, they had to use a special yardstick called a vara.

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Trouble was, the vara depended on where you were. In Texas, it was 33.33 inches. In California, it was longer. In New Mexico, it was shorter.

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How did you know where your property was if you couldn’t measure it consistently?

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We face the same problem today.

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With rapid social, economic, technological and climate change, businesses of all sizes struggle to keep up.

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That’s where Varamark Research can help.

With broad expertise in technical marketing, market analysis and real estate investment advisory, we can help you make the most of your opportunity.