Reading minds and making plans

Writing proposals is probably the consultant's least favorite activity. But by focusing the mind, it helps focus the project.

What is technical marketing anyway?

Technical marketing is how you design ways of finding and reaching customers who are technical experts in their fields and industries.

We didn’t deserve this

COVID is already revealing some important, timeless lessons - like the importance of gratitude.

Be your own MVP

Hard truth: you’re the least valuable player in any game you play.

Marketing China

Partner with people who want to do the right thing, regardless of time zones and borders and politics.

What if no one cares?

What do you do when tastes change and people ridicule your work, even though you gave it your all and did it better than anyone else could?

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