How do you define success?
Strive for authenticity, not status.
You will always have more opportunities than time
Like any other work, marketing can sometimes feel aimless. That's why it has to be guided by purpose.
Soul City is a model for community-focused real estate investment.
“Highest and best use” is imaginary. Profits are what’s real.
Will COVID-19 sink one of the South’s hottest housing markets?
How quickly can a community spring back from a disaster? Sadly, more and more, we’re finding out that the answer is slowly, if at all.
Ultimately, pricing discipline -- or any kind of discipline -- isn’t about controlling others.
That's the big secret about entitlements: they can easily turn into encumbrances.
In the long run, confidentiality or secrecy of any kind is rarely good for business.
Real leadership means having the self-awareness to acknowledge that you don’t know everything and never will.
You didn’t treat someone differently because of how big their bank account was, or what color they were.
Don’t let your own self-interest make you overlook what’s good for the business.
You can have the world’s best marketing organization, with consistent strategy and messaging. You just have to do four things first.